Strategy consulting, execution with our team or coaching for your sales team. The consulting share can be subsidised through INQA-Coaching or the BAFA consulting subsidy.
The modules build on each other and can be combined. Team coaching is available on its own or as an add-on to execution, so your team builds the know-how in parallel.
Strategy consulting
Strategy sprint
For companies that want to sharpen target group, messaging and approach before scaling.
Analysis of market, past campaigns and sales process
ICP, target segments and buying centre
Messages and playbooks per target role
Pilot recommendation with targets
Typically 4–6 weeksEligible for BAFA funding
NeoPulse Managed
Strategy & execution
Our core engagement: we develop the strategy and execute it with our team until meetings come in predictably.
Everything from the strategy sprint
Account-based research and AI relevance check
Personal outreach by our advisors, via LinkedIn through their established profiles or by email
Calling, pre-qualification and handover with briefing
Daily reporting, weekly strategy check
From month 3, fixed KPIs and a predictable cost per meeting
Individual term · first meetings from week 3Consulting share eligible for funding
Enablement
Team coaching
For sales teams that want to master outbound themselves. In workshops, with your real target customers.
Lead research and opportunities with our own software
Multichannel sequences and campaign tests
Introduce tools and scale processes
Support between workshops
4–7 months · on its own or as an add-on to executionUp to 80 % via INQA
Often combined
Strategy & execution+Team coaching
We execute while building up the knowledge in your team in parallel. That way meetings come in and your sales team gets stronger step by step.
Your tailored proposal
We put together a proposal tailored to your goals, your market and your team, including the right funding route.
Only the consulting service is funded. Operational execution is always a separate, non-funded component. We show this split clearly in our proposal and invoice.
Fundable consulting share
Strategy and concept consulting on sales direction
ICP definition, target segments and buying centre
Development of messaging and playbooks
Coaching and workshops for your sales team
Analysis and strategy recommendations
Operational part, not fundable
Outreach operations via LinkedIn and email (done-for-you)
Calling and scheduling
List building and ongoing research
Tool licences and sending infrastructure
The operational part is invoiced as normal, regardless of funding.
Coaching & workshops
What your team learns in subsidised coaching
In coaching we enable your team to get better at lead research, to spot outreach opportunities with our own software and to scale them. In workshops, with your real target customers.
MODULE 1
Lead research with the Sales OS
Build target accounts and buying centres, enrich and prioritise contacts.
MODULE 2
Spot opportunities
Monitor and assess signals such as trade fairs, job changes, press releases and regulation with our software.
MODULE 3
Multichannel outreach
Develop multi-touchpoint sequences for LinkedIn, email and phone.
MODULE 4
Test campaigns
Formulate hypotheses, test variants, read metrics, capture learnings.
MODULE 5
Implement tools
Connect LinkedIn automation, email sequences, CRM and Sales OS properly.
MODULE 6
Scale
Define roles, rhythm and reporting so outbound doesn't depend on individuals.
Verified, not just promised
Recognised in German federal funding programmes
The lead generation market has many black sheep. That is why we rely on credentials you can check yourself, and on clear statements about what the recognition means and what it does not.
INQA-Coaching · BMAS
Authorised INQA coaches on the team
Our coaches are authorised for the INQA-Coaching programme of the German Federal Ministry of Labour and Social Affairs and are listed in the public INQA coach pool. Coaching for SMEs is subsidised at 80 %.
Space for the official programme logo once its use has been approved by the INQA-Coaching centre
BAFA consulting subsidy
Consultancy registered with BAFA
We are registered as a consultancy in the programme “Funding of business consulting for SMEs”. This allows the consulting share to be subsidised. Approval is decided solely by BAFA.
Which programme fits depends on scope, location and timing. We clarify this with you in the intro call.
INQA-Coaching
BMAS · guideline of 12 June 2026
80 %of the coaching fee
Consulting daysup to 12
Periodup to 7 months
Fundable daily ratemax. €1,200 net
Maximum grant€11,520
Who is eligible
SMEs with fewer than 250 employees, based in Germany
Turnover up to €50m or balance sheet total up to €43m
How it works
Free initial meeting at the regional INQA advice centre
If eligible, you receive a consulting voucher
Coaching with workshops, employees involved from the start
BAFA consulting subsidy
Funding of business consulting for SMEs
50 %80 % in the eastern German states
Fundable per consultationup to €3,500
Maximum grant€1,750 · East €2,800
Consultations2 per year, 5 in total
Scope per consultationmax. 5 days
Who is eligible
SMEs as defined by the EU: fewer than 250 employees, turnover up to €50m or balance sheet total up to €43m
Legally independent companies with registered office and operations in Germany
Up to two consultations per year and five in total until the end of 2028
From 2027 also companies in their first year after founding, without a mandatory meeting
How it works
Apply online with BAFA before the consulting starts
Only sign the consulting contract after review
Submit report, questionnaire and proof of payment, then the grant is paid
We are happy to handle the application and processing for you, with power of attorney, from application to proof of use.
The guideline has been extended until 31.12.2028 . From 2027, applications run via ELSTER or BundID, the mandatory meeting for young companies is dropped, and proof of use must be submitted by 31 Dec 2028. There is no retroactive funding.
Next step
Let's talk about your goals.
In the intro call we get to know your offer and your market. Afterwards you receive a proposal tailored to your needs.