Intro call
Services

Consulting that fits your sales team.

Strategy consulting, execution with our team or coaching for your sales team. The consulting share can be subsidised through INQA-Coaching or the BAFA consulting subsidy.

Services

Three modules, freely combinable

The modules build on each other and can be combined. Team coaching is available on its own or as an add-on to execution, so your team builds the know-how in parallel.

Strategy consulting

Strategy sprint

For companies that want to sharpen target group, messaging and approach before scaling.

  • Analysis of market, past campaigns and sales process
  • ICP, target segments and buying centre
  • Messages and playbooks per target role
  • Pilot recommendation with targets
Typically 4–6 weeksEligible for BAFA funding
Enablement

Team coaching

For sales teams that want to master outbound themselves. In workshops, with your real target customers.

  • Lead research and opportunities with our own software
  • Multichannel sequences and campaign tests
  • Introduce tools and scale processes
  • Support between workshops
4–7 months · on its own or as an add-on to executionUp to 80 % via INQA
Often combined
Strategy & execution+Team coaching

We execute while building up the knowledge in your team in parallel. That way meetings come in and your sales team gets stronger step by step.

Your tailored proposal

We put together a proposal tailored to your goals, your market and your team, including the right funding route.

Request a proposal
Scope

What is funded and what is not

Only the consulting service is funded. Operational execution is always a separate, non-funded component. We show this split clearly in our proposal and invoice.

Fundable consulting share

  • Strategy and concept consulting on sales direction
  • ICP definition, target segments and buying centre
  • Development of messaging and playbooks
  • Coaching and workshops for your sales team
  • Analysis and strategy recommendations

Operational part, not fundable

  • Outreach operations via LinkedIn and email (done-for-you)
  • Calling and scheduling
  • List building and ongoing research
  • Tool licences and sending infrastructure

The operational part is invoiced as normal, regardless of funding.

Coaching & workshops

What your team learns in subsidised coaching

In coaching we enable your team to get better at lead research, to spot outreach opportunities with our own software and to scale them. In workshops, with your real target customers.

MODULE 1

Lead research with the Sales OS

Build target accounts and buying centres, enrich and prioritise contacts.

MODULE 2

Spot opportunities

Monitor and assess signals such as trade fairs, job changes, press releases and regulation with our software.

MODULE 3

Multichannel outreach

Develop multi-touchpoint sequences for LinkedIn, email and phone.

MODULE 4

Test campaigns

Formulate hypotheses, test variants, read metrics, capture learnings.

MODULE 5

Implement tools

Connect LinkedIn automation, email sequences, CRM and Sales OS properly.

MODULE 6

Scale

Define roles, rhythm and reporting so outbound doesn't depend on individuals.

Verified, not just promised

Recognised in German federal funding programmes

The lead generation market has many black sheep. That is why we rely on credentials you can check yourself, and on clear statements about what the recognition means and what it does not.

INQA-Coaching · BMAS

Authorised INQA coaches on the team

Our coaches are authorised for the INQA-Coaching programme of the German Federal Ministry of Labour and Social Affairs and are listed in the public INQA coach pool. Coaching for SMEs is subsidised at 80 %.

Initiative New Quality of Work · co-financed by the ESF PlusOur profile in the INQA coach pool ↗
Space for the official programme logo once its use has been approved by the INQA-Coaching centre
BAFA consulting subsidy

Consultancy registered with BAFA

We are registered as a consultancy in the programme “Funding of business consulting for SMEs”. This allows the consulting share to be subsidised. Approval is decided solely by BAFA.

Federal Office for Economic Affairs and Export Control (BAFA)BAFA business consulting programme ↗
Funding programmes

INQA-Coaching and BAFA in detail

Which programme fits depends on scope, location and timing. We clarify this with you in the intro call.

INQA-Coaching

BMAS · guideline of 12 June 2026

80 %of the coaching fee
Consulting daysup to 12
Periodup to 7 months
Fundable daily ratemax. €1,200 net
Maximum grant€11,520

Who is eligible

  • SMEs with fewer than 250 employees, based in Germany
  • Turnover up to €50m or balance sheet total up to €43m

How it works

  • Free initial meeting at the regional INQA advice centre
  • If eligible, you receive a consulting voucher
  • Coaching with workshops, employees involved from the start

BAFA consulting subsidy

Funding of business consulting for SMEs

50 %80 % in the eastern German states
Fundable per consultationup to €3,500
Maximum grant€1,750 · East €2,800
Consultations2 per year, 5 in total
Scope per consultationmax. 5 days

Who is eligible

  • SMEs as defined by the EU: fewer than 250 employees, turnover up to €50m or balance sheet total up to €43m
  • Legally independent companies with registered office and operations in Germany
  • Up to two consultations per year and five in total until the end of 2028
  • From 2027 also companies in their first year after founding, without a mandatory meeting

How it works

  • Apply online with BAFA before the consulting starts
  • Only sign the consulting contract after review
  • Submit report, questionnaire and proof of payment, then the grant is paid
We are happy to handle the application and processing for you, with power of attorney, from application to proof of use.
The guideline has been extended until 31.12.2028 . From 2027, applications run via ELSTER or BundID, the mandatory meeting for young companies is dropped, and proof of use must be submitted by 31 Dec 2028. There is no retroactive funding.
Next step

Let's talk about your goals.

In the intro call we get to know your offer and your market. Afterwards you receive a proposal tailored to your needs.

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